The “Radio Frequency Identification” chip can store and send data to a main locations by way of proximity readers. These readers can be used by staff or stand alone units, much like a metal detector. Welcome to the 21st century.
“RFID” is one of the newest forms of security/tradeshow analysis to move its way into the entertainment world. Although it is bit more costly than conventional methods, if it’s HI-TECH you’re looking, this is the answer.
These discrete little chips hold a multitude of information, even photos! Keeping track of venue staff “in & outs”. In a trade show setting, refine your marketing analysis by knowing your times of highest foot traffic. All data is sent and stored to one or more computer locations where a number of configurations can be analyzed.
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